Get ECOMMERCE insights from Google Analytics 4 for non-data people
Learn the most useful Ecommerce reports and get insights from GA4. How to read them and extract valuable insights. Without any of the techy stuff.
How to create your own reports in explorations
Discover how to get RELEVANT data to YOUR ecommerce role
Learn the THREE most important metrics in ecommerce
Discover how to analyze what caused REVENUE increase/decrease
Learn my 6-step process of converting data into insights
Bite-sized, max. 15min, self-paced lessons
What to expect from this course
FREE PREVIEWGet Access to GA4 Demo Account
Ecommerce Data Foundation
6-step Data to Insights System
Acquisition Report - What sources bring users to your website.
FREE PREVIEWLanding Page Report - What pages are visited first on our website.
Advanced reports
How to use Free-form Exploration Report
Insight Scenarios - First Touch Point
FREE PREVIEWNext Page Funnel - Where did people go after landing page.
Ecommerce Purchases - What products did people view & add-to-cart?
Internal Search Terms Report
Insight Scenarios - Product
Promo Codes
User Journey - At what point did people abandon our site.
Insight Scenarios - Cart
Checkout Journey - At what point did people abandon the checkout.
Shipping Tier & Payment Method
Insight Scenarios - Checkout
Revenue Change Cheat Sheet
Example 1
FREE PREVIEWExample 2
Example 3
What to do next
My videos have reached more than 5 million people. And I’ve created more than 270 videos about websites & marketing tools to help people with their websites.
6-step system to convert data to insights
how to get RELEVANT data to YOUR ecommerce role
A system to simplify revenue change analysis
Access to the 2.5 hour course
Lifetime access to the recording
✅ People working or wanting to work in Ecommerce
✅ Beginner to intermediate Google Analytics 4 users
✅ People who don’t know how to get insights from data in GA4
✅ Ecommerce Specialists who want to take control of insights
✅ Ecommerce Specialist who want to meaningfully improve their shop
❌ People who want to learn data for SaaS, Affiliate or Blogs
❌ Web & data specialists who have years of experience with data
❌ People who aren’t willing to invest 90 minutes to improve their skills
No, but it would help you follow along. I will share access to a Google Demo account with real data from Google’s Merch shop. So you can practice by yourself.
Don’t worry, I’ll explain the most important metrics in GA4 so you don’t feel left behind.
Yes! Just send me an email at [email protected] with your details, and I'll send you an invoice.
Yep! But make sure to take notes so you can process the learnings. The best way to absorb the learnings is by practicing on some data.
No, this course is designed specifically for e-commerce. The data you need for SaaS, affiliate or blogs is very different.
The course is aimed at people who have dipped their toe in Google Analytics 4 before and need a little boost, BUT absolute beginners can benefit from this too, as the process is the same.
Certainly, if you're unsatisfied within 30 days, we offer a full refund. No questions asked.
There is no expiration on your course access; you get full and immediate lifetime access.
You are the expert in your role, so own the insights and don’t get “bullied” by data people 😊